Articles
to inform and create publicity for our clients

Because of our expertise, Kalb & Associates Consultants are often asked to write articles for prestigious print and online publications. These articles are created to inform clients, students, and other publics and, in some cases, provide publicity for our clients.


Our consultants are often interviewed by, or write articles that are published in, the news media. The following are links to some of the most recent articles and stories.

Why Your Marketing Results Are Not Living Up to Expectations by Ira Kalb in the Huffington Post • November 12, 2017.

Why Businesses of All Sizes Need to Better Understand Direct Marketing by Ira Kalb in the Huffington Post • November 4, 2017.

Finland's Slush Conference – The Place for Tech Startups in 2017 by Ira Kalb in the Huffington PostOctober 31, 2017.

Answering the Curveball Questions Buyers and Interviewers Love to Ask by Ira Kalb in the Huffington PostOctober 29, 2017.

Selling: The Business Skill Essential for Success by Ira Kalb in the Huffington PostOctober 23, 2017.

Three Common Misconceptions About Advertising That Can Hurt Your Sales by Ira Kalb in the Huffington PostOctober 15, 2017.

Promotion: Eveybody Wins From Better Marketing Communications by Ira Kalb in the Huffington PostOctober 9, 2017.

Distribution: The Convenient Path to Greater Profits by Ira Kalb in the Huffington PostOctober 1, 2017.

Pricing Your Products to Boost Your Profits by Ira Kalb in the Huffington PostSeptemmber 23, 2017.

Innovating Product Models to Increase Sales and Profits by Ira Kalb in the Huffington PostSeptemmber 17, 2017.

Finland's Centennial 2017: Why You Should Care by Ira Kalb in the Huffington PostSeptemmber 13, 2017.

Positioning to Give Buyers the Right Number of Choices by Ira Kalb in the Huffington PostSeptemmber 9, 2017.

Corporate Image: The Foundation for Your Brand's Success by Ira Kalb in the Huffington PostSeptemmber 3, 2017.

Winning the Scariest of Battles – Cancer by Ira Kalb in the Huffington PostAugust 31, 2017.

Creating a Marketing Plan That Works by Ira Kalb in the Huffington PostAugust 25, 2017.

Many Believe Trump's Management Skills Leave a Lot to Be Desired by Ira Kalb in the Huffington PostAugust 14, 2017.

Pricing's Magic Nunber is Three by Ira Kalb in the Huffington PostAugust 5, 2017.

Scandal Threatens Entire German Auto Industry by Ira Kalb in the Huffington PostJuly 24, 2017.

Uniqueness: Your Most Effective Brand Shortcut by Ira Kalb in the Huffington PostJuly 22, 2017.

Better Marketing Communications for More Effective Results by Ira Kalb in the Huffington PostJuly 9, 2017.

Trump's Numbers Hover Around 36% to 37% by Ira Kalb in the Huffington PostJuly 4, 2017.

Will Apple's Next Big Thing Be iGlasses? by Ira Kalb in the Huffington PostJune 28, 2017.

Retail Survival in the Age of Amazon by Ira Kalb in the Huffington PostJune 26, 2017.

Amazon: Everything From A to Z Now Includes Whole Foods by Ira Kalb in the Huffington PostJune 18, 2017.

Reaction to Comey's Testimony Show's Confirmation Bias by Ira Kalb in the Huffington PostJune 10, 2017.

Relying on Intuition Can Hurt Your Marketing and Business by Ira Kalb in the Huffington PostJune 3, 2017.

Embracing Failure to Innovate Success by Ira Kalb in the Huffington PostMay 29, 2017.

How to Create a Winning Brand Name by Ira Kalb in the Huffington PostMay 24, 2017.

Innovation isn't just about brainstorming new ideas article by Ira Kalb in ExecCourse.comMay 21, 2017.

Is Trump's Business Acumen Turning Out to Be Fake News? by Ira Kalb in the Huffington PostMay 15, 2017.

Creating a More Effective Personal Brand to Succeed Quicker by Ira Kalb in the Huffington PostApril 30, 2017.

Helping to Bring Lifesaving Medical Inventions to Market by Ira Kalb in the Huffington PostApril 24, 2017.

Improving Customer Service Can Make You More Money by Ira Kalb in the Huffington PostApril 16, 2017.

Using Customer Complaints to Improve Your Business by Ira Kalb in the Huffington PostApril 12, 2017.

MIS: What Your Business Needs That You Probably Don't Have by Ira Kalb in the Huffington PostApril 8, 2017.

How Direct Marketing Can Improve Your Business by Ira Kalb in the Huffington PostApril 2, 2017.

The Dealmaker Loses His First Big Deal by Ira Kalb in the Huffington PostMarch 27, 2017.

Using Gravity to Boost Your Sales by Ira Kalb in the Huffington PostMarch 18, 2017.

Working Leads to Bring You More Sales by Ira Kalb in the Huffington PostMarch 16, 2017.

Convincing Deceived Brains to Buy Your Products by Ira Kalb in the Huffington PostMarch 11, 2017.

Finland Turns 100: What's in It for Us? by Ira Kalb in the Huffington PostMarch 11, 2017.

The NCAA Showcases Its Marketing Muscles During March Madness 2017 by Ira Kalb in the Huffington PostFebruary 26, 2017.

Image Issues at Uber Again by Ira Kalb in the Huffington PostFebruary 24, 2017.

Advertising That Sells Your Products by Ira Kalb in the Huffington PostFebruary 22, 2017.

Trump's Communication Strategy Takes a Wrong Tiurn by Ira Kalb in the Huffington PostFebruary 21, 2017.

Distribution: Creating Customer Convenience to Boost Profits by Ira Kalb in the Huffington PostFebruary 20, 2017.

Oscarnomics 2017: The Brand Value of Awards by Ira Kalb in the Huffington PostFebruary 12, 2017.

Price Wrong and Lower Your Profits by Ira Kalb in the Huffington PostFebruary 11, 2017.

Product Models That Can Boost Your Sales by Ira Kalb in the Huffington PostFebruary 5, 2017.

Super Bowl Ads Are a Great Way to Waste Money by Ira Kalb in the Huffington PostFebruary 4, 2017.

People Like Choices But Not Too Many by Ira Kalb in the Huffington PostFebruary 1, 2017.

Managing the Foundation of Your Brand by Ira Kalb in the Huffington PostJanuary 22, 2017.

Trump to Companies: Do As I Say Not As I Do by Ira Kalb in the Huffington PostJanuary 10, 2017.

The Sky's the Limit for Amzon by Ira Kalb in the Huffington PostDecember 30, 2016.

The Disney Marketing Machine Strikes Again by Ira Kalb in the Huffington PostDecember 19, 2016.

The Long and the Short of Creating Better Content by Ira Kalb in the Huffington PostDecember 18, 2016.

The Changing Holiday Shopping Landscape by Ira Kalb in the Huffington PostNovember 26, 2016.

Better Marketing Trumps a Better Product by Ira Kalb in the Huffington PostNovember 9, 2016.

If You Think Zara Does Not Do Marketing, Think Again by Ira Kalb for the Huffington PostSeptember 25, 2016

The iPhone 7: Why Many Are Advising to Wait for the Eight by Ira Kalb for the Huffington PostSeptember 21, 2016.

Brand Damage From Brexit by Ira Kalb for the Huffington PostAugust 29, 2016.

Physics of Marketing: Wormholes, Quantum Gravity, and Branding by Ira Kalb for the Huffington PostAugust 18, 2016.

More Stores Closing Signal Urgency for Change in the Retail Space by Ira Kalb for the Huffington PostAugust 12, 2016.

Trump's a Micromanager: What's Wrong With That? by Ira Kalb for the Huffington PostAugust 5, 2016.

Amazon Turns Its Cloud Into a Rainmaker by Ira Kalb for the Huffington PostAugust 1, 2016.

Facebook Continues Its Win-Win Streak by Ira Kalb for the Huffington PostJuly 29, 2016.

Creative Disruption: Overcoming the Obstacles by Ira Kalb for the Huffington PostJuly 26, 2016.

Obstcles to Creative Disruption by Ira Kalb for the Huffington PostJuly 24, 2016.

How to Protect Your Business From Creative Disruption by Ira Kalb for the Huffington PostJuly 23, 2016.

Doing the Marketing You Need on a Small Budget by Ira Kalb for the Huffington PostJuly 13, 2016.

Buyers Like Choices but Not Too Many by Ira Kalb for the Huffington PostJuly 11, 2016.

What's Holding Back the Internet of Things? by Ira Kalb for the Huffington PostJuly 4, 2016.

Finland Is Still the World's Best Kept Secret by Ira Kalb for the Huffington PostJuly 1, 2016.

How Learning to Sell Can Improve Online Sales by Ira Kalb for the Huffington PostJune 29, 2016.

Mac 'n Cheetos: BK's Effective New Product Introduction by Ira Kalb for the Huffington PostJune 28, 2016.

Thanks to Poor Marketing the Brexit Vote Wrecksit by Ira Kalb for the Huffington PostJune 24, 2016.

Marketing: An Essential Skill for Effective Social Entrepreneurship by Ira Kalb for the Huffington PostJune 19, 2016.

Tribune to tronc Brings Up the Age Old Question ‘When and How Should Companies Change Their Names by Ira Kalb for the Huffington PostJune 12, 2016.

Five Reasons Trump's Communication Strategy Is Working by Ira Kalb for the Huffington PostMay 28, 2016.

New Apple Store Makeover: Looks Aren't Everything by Ira Kalb for the Huffington PostMay 20, 2016.

To Survive and Thrive Retail Stores Need to Prove Their Added Value by Ira Kalb for the Huffington PostMay 16, 2016.

Recording Artists Walk a Fine Line Blanacing Windowing and Fan Loyalty by Ira Kalb for the Huffington PostApril 26, 2016.

Here's How Complaints Can Improve Your Business by Ira Kalb for the Huffington PostApril 12, 2016.

The Marketing Information System: What All Businesses Need But Few Have by Ira Kalb for the Huffington PostApril 10, 2016.

Have You Noticed Microsoft Stock Has Steadily Risen Under Satya Nadella? by Ira Kalb for the Huffington PostApril 6, 2016.

Mining the Gold in Your Discarded Sales Leads by Ira Kalb for the Huffington PostApril 3, 2016.

10 Common Mistakes That Are Lowering Your Sales by Ira Kalb for the Huffington PostMarch 27, 2016.

March Madness Marketing: Another Slam Dunk for the NCAA in 2016 by Ira Kalb for the Huffington PostMarch 11, 2016.

Has Trump Acquired Reagan's Teflon Coating? by Ira Kalb for the Huffington PostMarch 2, 2016.

Apple Versus FBI: What's the Right Side of the Slippery Slope? by Ira Kalb for the Huffington PostFebruary 28, 2016.

Undertanding Distribution Can Save Your Company From Peril by Ira Kalb for the Huffington PostFebruary 21, 2016.

Profit Problems from Misunderstanding Pricing by Ira Kalb for the Huffington PostFebruary 14, 2016.

Oscarnomics 2016: The Brand Value of Awards by Ira Kalb for the Huffington PostFebruary 10, 2016.

Uber Logo Change: Are They Kidding? by Ira Kalb for the Huffington PostFebruary 8, 2016.

Is Under Armour Copying Nike's Playbook? by Ira Kalb for the Huffington PostJanuary 30, 2016.

Is Apple Becoming More Like Toyota in Its Approach to Innovation? by Ira Kalb for the Huffington PostJanuary 26, 2016.

Super Bowl Ads Provide a Great Way for Advertisers to Waste $6 Million by Ira Kalb for the Huffington PostJanuary 20, 2016.

Volkswagen Realizing the High Cost of Deception by Ira Kalb for the Huffington PostDecember 26, 2015.

Finland Is Turning a Big Negative a Bigger Positive by Ira Kalb for the Huffington PostDecember 21, 2015.

The Disney Synergy Machine: What Businesses Can Learn by Ira Kalb for the Huffington PostDecember 10, 2015.

Yahoo!'s Board Rejects CEO's Strategy by Ira Kalb for the Huffington PostDecember 8, 2015.

How to Answer the Nasty Little Question Buyers and Interviewers Love to Ask by Ira Kalb for the Huffington PostNovember 28, 2015.

Boosting the Effectiveness of Your Marketing by Ira Kalb for the Huffington PostNovember 27, 2015.

Direct Marketing: Perhaps the Most Effective Way to Do Marketing on a Budget by Ira Kalb for the Huffington PostNovember 7, 2015.

Facebook: Skyrocketing Stock Price 3.5 Years After Botched IPO by Ira Kalb for the Huffington PostNovember 6, 2015.

If You Want to Be More Successful, Learn How to Sell by Ira Kalb for the Huffington PostNovember 1, 2015.

They Laughed When I Suggested Drones Would Be Used for Distribution by Ira Kalb for the Huffington PostOctober 28, 2015.

Sales Promotion: An Important Tool in a Marketer's Tool Kit by Ira Kalb for the Huffington PostOctober 4, 2015.

Weak Slogans Weaken Your Brand by Ira Kalb for the Huffington PostOctober 4, 2015.

Bigger Logos Make You Look Smaller by Ira Kalb for the Huffington PostOctober 3, 2015.

Counterintuitive Marketing: Short Copy Does Not Sell Better by Ira Kalb for the Huffington PostSeptember 30, 2015.

Volkswagen: An Image Crisis That Is Not Likely to Vanish Anytime Soon by Ira Kalb for the Huffington PostSeptember 24, 2015.

“You're Fired!” Becomes “You're Terminated!” as Arnold Takes Over for the Donald as Celebrity Apprentice Host by Ira Kalb for the Huffington PostSeptember 16, 2015.

Despite What You Believe, Sex and Celebrities Don't Sell by Ira Kalb for the Huffington PostSeptember 10, 2015.

Trump and Sheen - Now That's the Ticket by Ira Kalb for the Huffington PostSeptember 10, 2015.

Corporate Image: The Critical Foundation of Your Brand by Ira Kalb for the Huffington PostSeptember 6, 2015.

DeflateGate: Brady Suspension Overturned While Image Issues Remain by Ira Kalb for the Huffington PostSeptember 3, 2015.

Apple Watch Success or Failure? by Ira Kalb for the Huffington PostAugust 29, 2015.

Everything from A to Z: Google Creates a Winning Brand Platform with Alphabet Ira Kalb in the Huffington PostAugust 13, 2015.

Physics of Marketing: Portals and Branding Ira Kalb in the Huffington PostAugust 5, 2015.

More Physics of Marketing: Keeping the Forces in Balance Ira Kalb in the Huffington PostAugust 4, 2015.

Is Offering the Windows 10 Upgrade for Free Good or Bad? Ira Kalb in the Huffington PostJuly 29, 2015.

Brand Lesson: “Spokescreatures” Often Work Better Thank Spokespeople Ira Kalb in the Huffington PostJuly 8, 2015.

Macy's Joins NBC Telling Trump “You're Fired!” Ira Kalb in the Huffington PostJuly 1, 2015.

Customer Service Or Lip Service Ira Kalb in the Huffington PostJuly 1, 2015.

Mondelez: Why the Choice of a Name Is So Important Ira Kalb in the Huffington PostJune 15, 2015.

Ten Common Mistakes Managers Make That Hurt Their Business Ira Kalb in the Huffington PostJune 12, 2015.

The Secret to Successful Innovation: Not Being Afraid to Fail Ira Kalb in the Huffington PostJune 5, 2015.

Rewarding Brand Switchers at the Expense of Loyal Customers Will Ruin Your Business Ira Kalb in the Huffington PostMay 30, 2015.

Hidden Costs From Our Dependence on Fossil Fuels Ira Kalb in the Huffington PostMay 24, 2015.

Remember the Old Days When Bad Guys Robbed Banks? Ira Kalb in the Huffington PostMay 20, 2015.

You Have to Be a Little Crazy to Be a Marketing Consultant Ira Kalb in the Huffington PostMay 19, 2015.

It's Time to Discover the World's Best Kept Secret Ira Kalb in the Huffington PostMay 14, 2015.

DeflateGate: Cheating or Something Else? Ira Kalb in the Huffington PostMay 11, 2015.

Suddenly the Kardashians Are Interested in Bruce Jenner's Transformation Ira Kalb in the Huffington PostMay 4, 2015.

Disney Synergy Machine Making Huge Profits From the Marvel Franchise Ira Kalb in the Huffington PostMay 4, 2015.

The Apple Watch: More Evidence the Gang of Four Are Becoming Banks Ira Kalb in the Huffington PostApril 27, 2015.

Turning Complaints Into Closer Relationships to Improve Your Business Ira Kalb in the Huffington PostApril 24, 2015.

Foreign Brand Power: How Countries Help Their Brands Ira Kalb in the Huffington PostApril 15, 2015.

How to Overcome Brand Habits So Buyers Will Buy Your Products Ira Kalb in the Huffington PostApril 15, 2015.

Will Apple's Shift in Retail Strategy From Store Lines to Online Be Good or Bad? Ira Kalb in the Huffington PostApril 15, 2015.

Why Your Business Needs an Effective Marketing Information System Ira Kalb in the Huffington PostApril 14, 2015.

How the Law of Gravity Can Help Your Marketing Ira Kalb in the Huffington PostApril 7, 2015.

Understanding How the Confusion Between Perception and Reality Can Hurt Your Business Ira Kalb in the Huffington PostApril 6, 2015.

If You Want to Improve Your Marketing, Turn to the Laws of Physics Ira Kalb in the Huffington PostApril 3, 2015.

Marketing: The Missing Ingredient in Social Entrepreneurship Ira Kalb in the Huffington PostApril 1, 2015.

What Business Need to Know About Direct Marketing Ira Kalb in the Huffington PostMarch 30, 2015.

Delivering Products With Drones Is Coming Sooner Than You Think Ira Kalb in the Huffington PostMarch 24, 2015.

If You Think Short Copy Sells More, Think Again Ira Kalb in the Huffington PostMarch 19, 2015.

The Secret to Greater Success Is... Learning How to Sell Ira Kalb in the Huffington PostMarch 17, 2015.

Some Food Ingredients: Are They Harmful or Do They Just Sound Bad? Ira Kalb in the Huffington PostMarch 16, 2015.

Apple Product Strategy: Underpromise and Overdeliver Ira Kalb in the Huffington PostMarch 11, 2015.

March Madness Marketing Campaign Is a Slam Dunk for the NCAA Ira Kalb in the Huffington PostMarch 9, 2015.

Creating Advertising That Does a Better Job of Selling Ira Kalb in the Huffington PostMarch 2, 2015.

Distribution: Harnessing the Power of Convenience Ira Kalb in the Huffington PostFebruary 27, 2015.

Brian Williams Does Not Deserve All the Blame Ira Kalb in the Huffington PostFebruary 22, 2015.

Lance Armstrong Breaks Another Record – He's Fined $10 million Ira Kalb in the Huffington PostFebruary 19, 2015.

Brand Clash: Coca Cola Making Milk and Apple Making Cars Ira Kalb in the Huffington PostFebruary 17, 2015.

The Power of 5 and 7 in Marketing Ira Kalb in the Huffington PostFebruary 17, 2015.

Kanye and Samsung Unintentionally Boost Sales of Rivals Ira Kalb in the Huffington PostFebruary 13, 2015.

Why Three Is Such an Important Number in Business Ira Kalb in the Huffington PostFebruary 11, 2015.

Pricing Your Products So You Don't Leave Money On The Table Ira Kalb in the Huffington PostFebruary 9, 2015.

Three Powerful Product Strategies That Can Improve Your Business Ira Kalb in the Huffington PostFebruary 9, 2015.

DeflateGate: Another Image Blow to the NFL That is Not Likely to Hurt Its Business Ira Kalb in the Huffington PostJanuary 26, 2015.

Super Bowl Ads Provide a Great Way for Advertisers to Waste Their Money Ira Kalb in the Huffington PostJanuary 21, 2015.

Oscarnomics 2015: What Awards Can Do for Your Brand and Bottom Line Ira Kalb in the Huffington PostJanuary 20, 2015.

How Intel and the Internet of Things Will Change Marketing as We Know It Ira Kalb in the Huffington PostJanuary 12, 2015.

Failing to Plan Is Planning to Fail Ira Kalb in the Huffington PostJanuary 12, 2015.

Companies Need to Innovate or Risk Dying Ira Kalb in the Huffington PostJanuary 8, 2015.

10 Steps to Building More Effective Brands by Ira Kalb in the Huffington PostJanuary 6, 2015.

What Malaysian-based Airlines Should Do to Respond to the Third Air Disaster in a Year by Ira Kalb in the Huffington PostDecember 31, 2014.

Signs of Life at Blackberry by Ira Kalb in the Huffington PostDecember 22, 2014.

Sony Pictures: How Not to Handle a Crisis by Ira Kalb in the Huffington PostDecember 19, 2014.

Doesn't Cortana Know That Disparaging Siri Relects Negative on Her Parents by Ira Kalb in the Huffington PostNovember 30, 2014.

Uber: A Smart Company That Hasn't Been So Smart Managing Its Image by Ira Kalb in Huffington PostNovember 26, 2014.

How A Brand Loses Its Cool And What It Should Do To Get It Back by Ira Kalb in Business InsiderNovember 8, 2014.

Creating Content That Cuts Through The Clutter And Sells Your Products by Ira Kalb in Business InsiderOctober 24, 2014.

Getting Buyers To Break Their Brand Habits To Buy Your Brand by Ira Kalb in Business InsiderOctober 12, 2014.

Here's How Finland's Marketing Problem Has Turned Into An Economic Problem by Ira Kalb in Business InsiderOctober 2, 2014.

Why Steve Jobs Would Not Be Happy With Some Of Apple's New Brand Names by Ira Kalb in Business InsiderSeptember 14, 2014.

Are You Chasing After The Wrong Market? by Ira Kalb in Business InsiderAugust 31, 2014.

What Customer Service And At What Price? by Ira Kalb in Business InsiderAugust 17, 2014.

How Selfies And Viral Videos Are Changing Marketing by Ira Kalb in Business InsiderAugust 14, 2014.

Here's How The Internet Of Things Will Power Greater Marketing Success by Ira Kalb in Business InsiderJuly 27, 2014.

Apparently Taco Bell's Breakfast Ads Did Not Work by Ira Kalb in Business InsiderJuly 19, 2014.

Malaysia Airlines Takes Another Hit by Ira Kalb in Business InsiderJuly 18, 2014.

Brand Reputation Wins Again by Ira Kalb in Business InsiderJuly 15, 2014.

Three Ways Micromanagers Destroy Your Business by Ira Kalb in Business InsiderJuly 6, 2014.

GM's Image Erosion From Repeated Recalls by Ira Kalb in Business InsiderJune 18, 2014.

Once Again Seven Proves To Be A Magic Marketing Number by Ira Kalb in Business InsiderMay 23, 2014.

Here's How A Competitor With Bigger Marketing Muscles Can Cause Your Cookie To Crumble by Ira Kalb in Business InsiderMay 19, 2014.

10 Steps To Building Better Brands by Ira Kalb in Business InsiderMay 18, 2014.

Brand Yourself Before Others Brand You by Ira Kalb in Business InsiderMay 15, 2014.

Turning Complaints Into Stronger Relationships And Greater Profits by Ira Kalb in Business InsiderMay 12, 2014.

How Boycotts Can Hijack Your Business And What You Can Do To Limit The Damage by Ira Kalb in Business InsiderMay 7, 2014.

Basketball Ban Could Have Donald Sterling Laughing All The Way To The Bank by Ira Kalb in Business InsiderApril 29, 2014.

Pharrell Williams The New Exciting Brand On The Block by Ira Kalb in Business InsiderApril 25, 2014.

Why Taco Bell's New Breakfast Ads Help Their Competitors by Ira Kalb in Business InsiderApril 19, 2014.

How Can TWC Customers Enjoy Better When They Are Paying More For Less? article by Ira Kalb in Business InsiderApril 7, 2014.

Samsung's Selfie Deception Destroys The Public Trust Again article by Ira Kalb in Business InsiderApril 5, 2014.

You Are Losing Business Because You Don't Have The Right Sales Systems article by Ira Kalb in Business InsiderMarch 31, 2014.

What Marketers Can Learn From The NCAA's Marketing Of March Madness article by Ira Kalb in Business InsiderMarch 14, 2014.

Malaysian Airlines Mishandles The Crisis To Tarnish Its Brand article by Ira Kalb in Business InsiderMarch 9, 2014.

Here's Why Your Business Needs To Be Ready For The Revolution in Distribution article by Ira Kalb in Business InsiderFebruary 27, 2014.

Brand Yourself Before Others Brand You article by Ira Kalb in UCLA Extension NewsFebruary, 2014.

Here's How Great Branding Gives You Control Over Price And Distribution article by Ira Kalb in Business InsiderFebruary 22, 2014.

Microsoft: Brand Facelift Or Real Change? article by Ira Kalb in Business InsiderFebruary 12, 2014.

Finland Has A Shyness Problem article by Ira Kalb in Business InsiderFebruary 6, 2014.

Creating, Protecting, And Enhancing Your Corporate Image Is A Must In 2014 article by Ira Kalb in Business InsiderJanuary 27, 2014.

Awards Season: What Do Awards Do For Your Brand And Bottom Line article by Ira Kalb in Business InsiderJanuary 20, 2014.

The Critical First Step In Creating A Successful Marketing Plan article by Ira Kalb in Business InsiderJanuary 19, 2014.

How Closing Lanes Could Block Christie's Path To The White House article by Ira Kalb in Business InsiderJanuary 9, 2014.

Isn't It Time You Integrated Mobile Into Your Marketing? article by Ira Kalb in Business InsiderJanuary 7, 2014.

Beyoncé Reminds Businesses That The Middle Is Not A Safe Place article by Ira Kalb in Business InsiderDecember 27, 2013.

Here Are Three Ways Decision Makers Kill Effective Marketing article by Ira Kalb in Business InsiderDecember 25, 2013.

This Is Why Amazon Can't Wait To Deliver Orders With Drones article by Ira Kalb in Business InsiderDecember 3, 2013.

Branded Holiday Shopping Days 2013 article by Ira Kalb in Business InsiderNovember 27, 2013.

The Marketing Information System: The Missing Link For Greater Success article by Ira Kalb in Business InsiderNovember 19, 2013.

The Exploding Importance Of Direct Marketing article by Ira Kalb in Business InsiderNovember 7, 2013.

The Secret To Greater Success Is... Learning How To Sell article by Ira Kalb in Business InsiderOctober 31, 2013.

Cute To Edgy: Rebranding Lessons From Miley Cyrus And Justin Bieber article by Ira Kalb in Business InsiderOctober 16, 2013.

Are Some Ingredients Really Bad For You Or Do They Just Sound Bad? article by Ira Kalb in Business InsiderOctober 15, 2013.

Dodge Durango • Anchorman 2 Commercial Interview of Ira Kalb by Ron Kilgore of CBS Radio October 10, 2013.

Would You Buy A Car From Ron Burgundy article by Ira Kalb in Business InsiderOctober 9, 2013.

Distribution: Harnessing The Enormous Power Of Convenience article by Ira Kalb in Business InsiderOctober 6, 2013.

3 Powerful Pricing Strategies Businesses Should Always Consider article by Ira Kalb in Business InsiderOctober 1, 2013.

Gillette, Lettuce, Jukebox: 3 Powerful Strategies That Can Improve Your Business article by Ira Kalb in Business InsiderSeptember 29, 2013.

Elephant's Trunk: A Great Positioning Strategy For Beating Competitors article by Ira Kalb in Business InsiderSeptember 25, 2013.

The Power Of 10 AND 12 In Marketing article by Ira Kalb in Business InsiderSeptember 23, 2013.

HondaVac Sucks Up Rubbish and Hollywood Talent Interview of Ira Kalb by Matt Debord for New York Times September 20, 2013.

Wait Wait... Don't Tell Me NPR radio show Interview of Ira Kalb by Steven Tobiasz of National Public RadioSeptember 14, 2013.

Lap Top Hobos Interview of Ira Kalb by Mansan Luc for CBS News September 11, 2013.

Apple Changes Its Marketing Strategy For The Better With the 5S And 5C Introduction article by Ira Kalb in Business InsiderSeptember 10, 2013.

Will The Microsoft-Nokia Deal Cause Both To Swim Or Drown Faster? article by Ira Kalb in Business InsiderSeptember 5, 2013.

Failing To Plan Is Planning To Fail article by Ira Kalb in Business InsiderSeptember 1, 2013.

What's The First Image That Pops Into Your Head When You Think Of Donald Trump? article by Ira Kalb in Business InsiderAugust 28, 2013.

Planting Your Message In The Busy Or Lazy Brain To Sell More article by Ira Kalb in Business InsiderAugust 25, 2013.

The Weinsteins And J.D. Salinger Have A Message For You: Don't Spoil Our Movie Interview of Ira Kalb by Nicole LaPorte of Fast Company August 23, 2013.

Future Of Distribution: Your Product May Be Delivered By A Drone Or 3-D Printer article by Ira Kalb in Business InsiderAugust 18, 2013.

If Google Crossed The Creepy Line, How Should It Repair The Damage To Its Image? article by Ira Kalb in Business InsiderAugust 15, 2013.

Tech Titans who changed their logos - Making the switch Interview of Ira Kalb by Tony Pierce for CNBC August 13, 2013.

Time Warner And CBS... Don't Forget Who Your War Is Hurting - Your Customers Who Give Your Their Hard-Earned Money article by Ira Kalb in Business InsiderAugust 9, 2013.

Here's How I Picture The Future Of Marketing article by Ira Kalb in Business InsiderAugust 6, 2013.

Quicksilver Manager Leaves Over Facebook Comments Interview of Ira Kalb by Jennifer Wang of Orange County Register Juy 31, 2013.

Facebook: From Botched IPO To Soaring Stock Price article by Ira Kalb in Business InsiderJuly 26, 2013.

How Gravity Can Improve Your Marketing article by Ira Kalb in Business InsiderJuly 23, 2013.

Why we hate banks and cable companies Interview of Ira Kalb by Karen Aho of MSN Money. See slides 3 and 7 for quotes Juy 19, 2013.

Asiana Airlines' Accident Response Continues To Be Just Plane Stupid article by Ira Kalb in Business InsiderJuly 19, 2013.

Your Confusion Between Perception And Reality Is Causing You To Lose Sales article by Ira Kalb in Business InsiderJuly 17, 2013.

DreamWorks Animation grooming Lassie for a return to the spotlight Interview of Ira Kalb by Richard Verrier of Los Angeles TimesJuy 15, 2013.

Physics Is A Good Metaphor For Marketing article by Ira Kalb in Business InsiderJuly 14, 2013.

Innovate Or Die: A Mantra For Every Business article by Ira Kalb in Business InsiderJuly 7, 2013.

Twinkies Comeback Interview of Ira Kalb by Rob Hayes of ABC Eyewitness NewsJune 24, 2013.

Twinkies Comeback Has The Right Mix article by Ira Kalb in Business InsiderJune 24, 2013.

Fatal stabbing in the heart of Hollywood should not keep visitors away Interview of Ira Kalb on KPCC radio by Hayley FoxJune 21, 2013

Earth To Kraft: Your Salad Dressing Is Not Sexy article by Ira Kalb in Business InsiderJune 19, 2013.

Razor Vendor Takes Swipes at Wipes Interview of Ira Kalb in Los Angeles Business JournalJune 10, 2013

Are Waves Of Bad News Taking Damaging Bites Out Of Apple's Brand? article by Ira Kalb in Business InsiderJune 8, 2013.

Taco Bell Goes on Offensive Over Shell Licker Interview of Ira Kalb in Hispanic BusinessJune 6, 2013

Could Fear Of Failure Limit Your Success? article by Ira Kalb in Business InsiderJune 1, 2013.

The Battle Will Be Televised Interview of Ira Kalb in Los Angeles MagazineJune Issue, 2013

If You Think Short Copy Sells More, Think Again! article by Ira Kalb in Business InsiderMay 25, 2013.

Memorial Day Sales Interview of Ira Kalb by Elaine Pang for Sing TaoMay 25, 2013

From Blue Man To Everyman: Marketing “Arrested Development” For Fans And Newbies Interview of Ira Kalb by Nicole LaPorte for Fast CompanyMarch 24, 2013.

The Power Of Five And Seven In Marketing article by Ira Kalb in Business InsiderMay 20, 2013.

Abercrombie & Fitch: Is The Brand Really Cool? article by Ira Kalb in Business InsiderMay 19, 2013.

Why Do Advertisers Keep Churing Out Bad Ads article by Ira Kalb in Business InsiderMay 15, 2013.

Harnessing The Power of Three article by Ira Kalb in Business InsiderMay 4, 2013.

The Teen ‘Hauling Craze’ Is The Best Free Advertising That Brands Can Ask For article by Ira Kalb in Business InsiderMay 1, 2013.

Wouldn't It Be Smarter For ISPs And Cable Companies To Take Good Care Of Their Customers In The First Place? article by Ira Kalb in Business InsiderApril 10, 2013.

Name That Venue And Make Billions Of Brand Impressions article by Ira Kalb in Business InsiderApril 6, 2013.

Tiger Woods: A Tale Of Two Images article by Ira Kalb in Business InsiderApril 4, 2013.

Branding Political Disasters Rather Than Solutions article by Ira Kalb in Business InsiderMarch 23, 2013.

The Lost Art Of Marketing Technology: Underpromise And Overdeliver article by Ira Kalb in Business InsiderMarch 19, 2013.

Rebranding Radio Interview of Ira Kalb by Stacey Smith for MarketplaceMarch 18, 2013.

Branding Science To Save Us All article by Ira Kalb in Business InsiderMarch 16, 2013.

What Advertisers Can Learn From The March Madness Marketing Campaign article by Ira Kalb in Business InsiderMarch 11, 2013.

Alaska Airlines Outperforms The Airline Industry With More Effective Marketing article by Ira Kalb in Business InsiderMarch 7, 2013.

Academy AwardsErst der Oscar, dann die Millionen Interview of Ira Kalb for HandelsblattFebruary 27, 2013.

Holiday Shopping Interview of Ira S. Kalb by Xinhua News Agency for CNC World TVFebruary 27, 2013.

Despite What You Believe, Celebrities+Sex Doesn't Sell article by Ira Kalb in Huffington PostFebruary 27, 2013.

Is Nike's Hero Athlete Strategy in Jeopardy? article by Ira Kalb in Business InsiderFebruary 23, 2013.

Sexy Celebrity Ads Are The Worst Thing Companies Can Do For Their Sales article by Ira Kalb in Business InsiderFebruary 18, 2013.

Hearts on fire: Chocolate, conversation candies dominate Valentine's Day sales Interview of Ira Kalb by Hayley Fox of KPCC 89.3February 11, 2013.

Oscarnomics 2013: How Much Is Oscar Really Worth? article by Ira Kalb in Business InsiderFebruary 9, 2013.

Super Bowl Commercials: Are They Worth It? Interview of Ira Kalb by John Tantillo of BrandTalk on radio station WVOXFebruary 7, 2013.

If You Think Super Bowl Ads Are Worth The Money, Think Again article by Ira Kalb in Business InsiderFebruary 3, 2013.

Here's How Hijacked Media Can Ruin Your Food And Beverage Business article by Ira Kalb in Business InsiderJanuary 29, 2013.

Why Should Anyone Trust What Time-Warner Says In Its New Ads? article by Ira Kalb in Business InsiderJanuary 21, 2013.

Dunkin' Donuts plans to open 170 stores in Southern California Interview of Ira Kalb by Wendy Lee of KPCCJanuary 16, 2013.

Is The Dreamliner Turning Into A Brand Nightmare? article by Ira Kalb in Business InsiderJanuary 16, 2013.

CBS Early Show with Charlie Rose regarding Coca Cola Ad on Obesity Interview of Ira Kalb by John Blacstone of CBS NewsJanuary 15, 2013.

Does Apple's Stock Price Decline Mean It Is Charismatically Challenged? article by Ira Kalb in Business InsiderJanuary 11, 2013.

Bad Behavior Keeps The Kardashian Brand Alive, Well, and Prosperous article by Ira Kalb in Business InsiderDecember 31, 2012.

Consumer Confidence Is Plunging Off The Cliff article by Ira Kalb in Business InsiderDecember 30, 2012.

Toyota Paying Billions Because Of Marketing Failures article by Ira Kalb in Business InsiderDecember 27, 2012.

ABC Holiday Shopping Interview of Ira Kalb by Jovana Lara of ABC NewsDecember 19, 2012.

Outrage From Another Logo Change article by Ira Kalb in Business InsiderDecember 11, 2012.

Paying $7 To $50 For A Cup Of Coffee Is Just Crazy article by Ira Kalb in Business InsiderDecember 9, 2012.

Airbus Boeing Ad War Is Just Plane Stupid article by Ira Kalb in Business InsiderDecember 1, 2012.

Something New in the Air: New Artists Featured on Coke's Holiday Song Interview of Ira Kalb by Laura Randall of Coca Cola November 30, 2012.

NBC Holiday Shopping Interview of Ira Kalb by Janet Kwak of NBC NewsNovember 24, 2012.

More Branded Holiday Shopping Days To Boost Sales article by Ira Kalb in Business InsiderNovember 24, 2012.

World's Biggest Thermometer in Baker is busted interview of Ira Kalb by Wendy Lee of KPCCNovember 22, 2012.

HP: From Healthy Profits To Help Please! article by Ira Kalb in Business InsiderNovember 21, 2012.

Obama Successfully Repositioned Romney And Won article by Ira Kalb in Business InsiderNovember 8, 2012.

What Marketers Should Do During Natural Disasters article by Ira Kalb in Business InsiderNovember 5, 2012.

Lance Armstrong Can Still Rehabilitate His Image article by Ira Kalb in Business InsiderOctober 22, 2012.

Better Marketing Gives Obama The Win In The Second Debate article by Ira Kalb in Business InsiderOctober 18, 2012.

The Marketing Psychology Behind Mitt Romney's Crushing Debate Victory article by Ira Kalb in Business InsiderOctober 5, 2012.

He's Back: Can Schwarzenegger Repair His Damaged Image article by Ira Kalb in Business InsiderOctober 3, 2012.

These Anti-iPhone Ads Actually Sell More Apple Products Than Samsung Smartphones article by Ira Kalb in Business InsiderSeptember 20, 2012.

Neil Armstrong And The Power Of Being First article by Ira Kalb in Business InsiderAugust 27, 2012.

Celebridades se venden al mejor postor interview of Ira Kalb by Martha Sarabia of La OpinionAugust 21, 2012.

Sales Cycle interview of Ira Kalb by Bobby BorgAugust 20, 2012.

7 Reasons Why JC Penney's Q2 Earnings Were Another Huge Disaster article by Ira Kalb in Business InsiderAugust 13, 2012.

Chick-Fil-A's Brand Index Score Is Plummeting article by Ira Kalb in Business InsiderAugust 6, 2012.

If the Name Gets in the Way, Change It interview of Ira Kalb by Nicole LaPorte of the New York TimesAugust 4, 2012.

Chick-Fil-A feels the controversy and the love interview of Ira Kalb by Larry Mantle KPCC RadioAugust 2, 2012.

Chick-Fil-A Disaster or PR Bonanza interview of Ira Kalb by Maggie McKay KFWB/KNX RadioAugust 1, 2012.

When A Cover-Up Causes More Damage article by Ira Kalb published in Business InsiderJuly 23, 2012.

Here's How Banks Completely Shattered Everyone's Trust article by Ira Kalb published in Business InsiderJuly 16, 2012.

Microsoft Should Know That Every Time A Company Declares War On Apple It Fails article by Ira Kalb published in Business InsiderJuly 12, 2012.

13 flat-out offensive product blunders interview of Ira Kalb by Michael Brush of MSN MoneyJuly 10, 2012.

Targeting the Hispanic Market in Los Angeles interview of Ira Kalb by Isaias Alvarado of La OpinionJuly 10, 2012.

Both Presidential Campaigns Are Relying On This Little-Understood Branding Strategy article by Ira Kalb published in Business InsiderJuly 2, 2012.

Apple's Success Wasn't Just About Platform Control, Design, Or Management article by Ira Kalb published in Business InsiderJune 28, 2012.

Sex In Advertising Money 101 Show with Bob McCormick Segment 1 interview of Ira Kalb by Bob McCormick of KFWB/KNX RadioJune 25, 2012.

Sex In Advertising Money 101 Show with Bob McCormick Segment 2 interview of Ira Kalb by Bob McCormick of KFWB/KNX RadioJune 25, 2012.

Charlie Sheen's ‘Anger Management’ Commanded The Highest Ad Rates FX Has Ever Seen article by Ira Kalb published in Business InsiderJune 20, 2012.

LGBT groups, with key assist from Nike, set course for opening sports to all interview of Ira Kalb by Allan Brettman of the OregonianJune 19, 2012.

STUDY: Foreign Brands Are More Attractive Than Well-Known Domestic Brands article by Ira Kalb published in Business InsiderJune 18, 2012.

How Not To Name A Company: Sara Lee Becomes Hillshire Brands article by Ira Kalb published in Business InsiderJune 6, 2012.

Why RIM And Other Mobile Giants Are Now Failing article by Ira Kalb published in Business InsiderJune 4, 2012.

Here's Where Everything At Hewlett-Packard Started To Go Wrong article by Ira Kalb published in Business InsiderMay 27, 2012.

Have You Been Targeting The Wrong Audience? article by Ira Kalb published in Business InsiderMay 25, 2012.

Facebook's IPO Is Bound To Be A Mess, It's A Young Company article by Ira Kalb published in Business InsiderMay 24, 2012.

JCPenney's Entire Rebranding Was Way Off article by Ira Kalb published in Business InsiderMay 16, 2012.

Yahoo, JP Morgan, and Best Buy Are Examples Of What Goes Wrong When Companies Self-Regulate article by Ira Kalb published in Business InsiderMay 16, 2012.

McDonald's recruits bloggers to super-size its allure interview of Ira Kalb by Mark Harris of The Sunday Times of London, UKMay 6, 2012.

What's The Real End Game For Amazon And Its ‘Gang of Four’ Rivals article by Ira Kalb published in Business InsiderApril 30, 2012.

Here's How Companies Brand Horrible Ingredients To Make Them Seem Healthy article by Ira Kalb published in Business InsiderApril 26, 2012.

Brand Yourself Before Others Brand You article by Ira Kalb published in Business InsiderApril 18, 2012.

U.S. Government: Sue Apple, Waste Taxpayer Money, And Harm A Great Company article by Ira Kalb published in Business InsiderApril 18, 2012.

Do You Think Sex Sells? Think Again. article by Ira Kalb published in Business InsiderApril 15, 2012.

Businesses primed for Titanic memorials interview of Ira Kalb by Karen Dybis for the Detroit News April 14, 2012.

The Indisputable Power Brand X article by Ira Kalb published in Business InsiderApril 6, 2012.

RIM Disappoints Again Because It Continues To Be Product Driven article by Ira Kalb published in Business InsiderMarch 30, 2012.

Wherefore art thou ‘iPad’? interview of Ira Kalb by Michelle Maltais of the Los Angeles Times March 28, 2012.

Gas Prices Guest Expert on Patriot Lemonade Radio Program March 24, 2012.

Now We've Had Some Time To Think About Kraft's Name Change, We Still Think It's Awful article by Ira Kalb published in Business InsiderMarch 28, 2012.

The NCAA's Marketing of March Madness Is A Slam Dunk article by Ira Kalb published in Business InsiderMarch 10, 2012.

The Only Reason Gas Is $5-A-Gallon Is Oil Companies Have Convinced Us Prices Are Out Of Their Control article by Ira Kalb published in Business InsiderMarch 4, 2012.

How News Corp Should Have Handled The Scandal article by Ira Kalb published in Business InsiderFebruary 29, 2012.

Why Taco Bell's New Slogan Is Just Awful article by Ira Kalb published in Business InsiderFebruary 24, 2012.

How Whitney Houston's Death Brought Her Brand To Life article by Ira Kalb published in Business InsiderFebruary 21, 2012.

Businesses see fruits of Buy Local Campaign interview of Ira Kalb by Ashley Archibald of the Santa Monica Daily Press February 20, 2012.

Jeremy Lin Is A Marketing Dream article by Ira Kalb published in Business InsiderFebruary 17, 2012.

Steve Jobs: Not The Only One That Created Reality Distortion Fields article by Ira Kalb published in Business InsiderFebruary 15, 2012.

This Year's Super Bowl Ads Were Not Worth The Money article by Ira Kalb published in Business InsiderFebruary 13, 2012.

Super Bowl Ads 2012 interview of Ira Kalb by news anchors of Fox 11 News 11PM February 5, 2012.

Super Bowl Ads 2012 interview of Ira Kalb by news anchors of Fox 11 News 10PMFebruary 5, 2012.

Here's Why Facebook Works For Advertisers article by Ira Kalb published in Business InsiderFebruary 3, 2012.

Facebook First Public Offering interview of Ira Kalb by Elex Michaelson KABC-7 Eyewitness NewsFebruary 1, 2012.

Oscarnomics interview of Ira Kalb published on Marshall School of Business page on FacebookJanuary 31, 2012.

Here's What Google Needs To Do To Calm Millions of Customers article by Ira Kalb published in Business InsiderJanuary 30, 2012.

Oscarnomics 2012: How The Academy Awards Make Money For Hollywood article by Ira Kalb published in Business InsiderJanuary 25, 2012.

Customers Might Like Your Ad, But It Doesn't Mean They'll Buy Anything article by Ira Kalb published in Business InsiderJanuary 23, 2012.

Here's What Happens When You Don't Listen To Your Customers' Complaints article by Ira Kalb published in Business InsiderJanuary 19, 2012.

How Memorable Mascots Can Make You More Money article by Ira Kalb published in Business InsiderJanuary 15, 2012.

If You Think Celebrities Sell, You're Wrong article by Ira Kalb published in Business InsiderJanuary 9, 2012.

The Big Problem at Yahoo? Marketing article by Ira Kalb published in Business InsiderJanuary 6, 2012.

Here's Why Sears Is Struggling article by Ira Kalb published in Business InsiderJanuary 3, 2012.

Verizon: Can You Hear Us Now? article by Ira Kalb published in Business InsiderDecember 31, 2011.

How Nike Just Does It Again and Again article by Ira Kalb published in Business InsiderDecember 27, 2011.

How Much Longer Can The Kardashian Brand Survive? article by Ira Kalb published in Business InsiderDecember 22, 2011.

Banks Should Realize They Have a Marketing Problem article by Ira Kalb published in Business InsiderDecember 19, 2011.

Corona: City hopes rockin' motto helps business interview of Ira Kalb by Leslie Parrilla of Press-EnterpriseDecember 14, 2011.

The Tragedy of RIM and Nokia is That They Are Product-Driven Rather than Market-Driven article by Ira Kalb published in Business InsiderDecember 12, 2011.

Branding of Holiday Shopping Days - It's Gangbusters! article by Ira Kalb published in Business InsiderDecember 2, 2011.

GM to Offer Battery Buy-Back Program interview of Ira Kalb by Madeline Segura ATV NewsDecember 1, 2011.

Should schools, cities and landmarks be selling ad space? interview of Ira Kalb by Patt Morrison KPCC RadioDecember 1, 2011.

Is Green Energy Finally Turning the Corner? article by Ira Kalb published in Business Insider November 29, 2011.

Black Friday interview of Ira Kalb by Jesse Gary NBC NewsNovember 25, 2011.

Netflix drops plan to separate DVD-by-mail from online streaming interview of Ira Kalb by Dawn C. Chmielewski published in the Los Angeles TimesOctober 10, 2011.

A mágica da Apple: para além das funcionalidades, um estilo de vida interview of Ira Kalb by Denyse Godoy published in Brazil's largest newspaper Foha de S.PauloOctober 9, 2011.

What Have You Done to Create Your Personal Brand? article by Ira Kalb published in Business and Marketing • August 25, 2011.

Changes at Carl's Jr. starting to pay off interview of Ira Kalb by Sharon Bernstein published in the Los Angeles TimesJune 30, 2011.

Is It Really Necessary to “Brand” Yourself article by Ira Kalb published on BNET June 28, 2011.

How Customer Complaints Can Improve Business article by Ira Kalb published on BNET June 23, 2011.

How to Compete Against the Big Guys article by Ira Kalb published on BNET June 21, 2011.

Apple's Secret Sales Tricks Leaked interview of Ira Kalb by Taylor Friedman of SF Weekly June 16, 2011.

Has Jack in the Box Lost Brand Focus article by Ira Kalb published on BNET June 16, 2011.

Steve Jobs and Apple: Their Real Strategy for Introducing New Products is Underpromise and Overdeliver article by Ira Kalb published on BNET June 14, 2011.

When to Include or Exclude the Company in the Product Brand article by Ira Kalb published in Business and Marketing • June 3- 16, 2011.

Why Bank of America Should Take Our Name Off Its Bank article by Ira Kalb published on BNET June 9, 2011.

Steve Jobs: The Power of His Brand Helps Apple Again article by Ira Kalb published on BNET June 6, 2011.

Microsoft and Steve Ballmer: How to Reverse Their Image Decline article by Ira Kalb published on BNET June 2, 2011.

Are You Targeting the Wrong Audience? article by Ira Kalb published on BNET May 31, 2011.

Jack in the Box isn't springing back from downturn interview of Ira Kalb by Sharon Bernstein published in the Los Angeles TimesMay 28, 2011.

RIM's Playbook Campaign: Why You Shouldn't Disparage Competitors article by Ira Kalb published on BNET May 26, 2011.

Schwarzenegger: Has the Teflon Coating Worn Off? article by Ira Kalb published on BNET May 24, 2011.

Nokia Layoffs: The Result of Weak Marketing article by Ira Kalb published on BNET May 19, 2011.

Hollywood Marketing Tips BNET Skype broadcast May 17, 2011.

How to Improve a Damaged Image article by Ira Kalb published on BNET May 17, 2011.

Kardashians: Will the Appearance of Doing Just About Anything for Money Harm their Brand? article by Ira Kalb published on BNET May 12, 2011.

Marketing Tips from Big Oil article by Ira Kalb published on BNET May 10, 2011.

How Killing Osama Affects America the Brand article by Ira Kalb published on BNET May 4, 2011.

BP Gets More Opportunities to Repair its Damaged Image article by Ira Kalb published on BNET May 3, 2011.

The Greatest Movie Ever Sold: More Lies about Marketing article by Ira Kalb published on BNET April 28, 2011.

Royalnomics: How William and Kate's Wedding Is Worth $1Billion article by Ira Kalb published on BNET April 26, 2011.

BP's PR Bonanza article by Ira Kalb published on BNET April 20, 2011.

Google's Use of Beta Has to Stop article by Ira Kalb published on BNET April 19, 2011.

What's Ailing Wal-Mart and How to Fix It article by Ira Kalb published on BNET April 13, 2011.

Why Facebook's Mark Zukerberg Won Against the Winklevoss Twins article by Ira Kalb published on BNET April 12, 2011.

Southwest's Reputation: Will Hole in Planes Leave Lasting Damage? article by Ira Kalb published on BNET April 12, 2011.

Billionaire Image Clash: Bill Gates vs. Paul Allen article by Ira Kalb published on BNET April 7, 2011.

Marketing Lessons from the NCAA's March Madness article by Ira Kalb published on BNET April 5, 2011.

Wal-Mart vs. 1.5 Million Women: Can the Company's Reputation by Saved? article by Ira Kalb published on BNET March 30, 2011.

GE: When “Spinning” Digs a Deeper PR Hole article by Ira Kalb published on BNET March 30, 2011.

Why the ATT/T-Mobile Deal Is Good for Consumers article by Ira Kalb published on BNET March 22, 2011.

Charlie Sheen: A Crazy Marketing Plan that is Working article by Ira Kalb published on BNET March 22, 2011.

Why Every Company Needs Its Own Gecko article by Ira Kalb published on BNET March 22, 2011.

How Steve Jobs Turned the iPad 2 “Cover” into a Hot Item article by Ira Kalb published on BNET March 17, 2011.

GE's Damaged Image in Japanese Nuclear Crisis article by Ira Kalb published on BNET March 16, 2011.

Anti-Product Marketing Is Just Nonsense article by Ira Kalb published on BNET March 15, 2011.

How Do You Know if Your Social Media Marketing is Working? article by Ira Kalb published on BNET March 14, 2011.

Birding is exactly what it used to be interview of Ira Kalb by Adriene Hill of NPR Marketplace March 14, 2011.

Still Don't “Get” Twitter? It's Time to Try article by Ira Kalb published on BNET March 9, 2011.

7 Steps to a Successful Marketing Pitch article by Ira Kalb published on BNET March 8, 2011.

NBC news interview of Ira Kalb on Rising Gas prices by Beverly White of KNBC NewsMarch 7, 2011.

How Steve Jobs Became a Master Brander article by Ira Kalb published on BNET March 3, 2011.

C'mon Charlie this Meltdown Smells of a Marketing Plan article by Ira Kalb published on BNET March 2, 2011.

Does Your Company's Logo Belong on the Product? article by Ira Kalb published on BNET March 2, 2011.

Oscar-nomics: How Much is That Statue Really Worth? article by Ira Kalb published on BNET March 1, 2011.

Decoding The Branding Puzzle article by Ira Kalb published in Business and Marketing • February 25 - March 10, 2011.

Time to Change The Logo? Not So Fast article by Ira Kalb published on BNET February 24, 2011.

What Middle-Aged Marketers can learn from Lady Gaga and Justin Bieber article by Ira Kalb published on BNET February 16, 2011.

Taco Bell's “Meat-less” Defense: A Lesson in What Not to Do article by Ira Kalb published on BNET February 15, 2011.

Can job creation save the oil industry's reputation? recorded interview of Ira Kalb by Adriene Hill of NPR Marketplace January 10, 2011.

LA Tourism Bounces Back recorded interview of Ira Kalb by Tony Guinyard of NBC News January 7, 2011.

Starbucks logo change recorded interview of Ira Kalb by Kate Cagel of CBS News on Starbucks new logo January 6, 2011.

The Science of Spending interview of Ira Kalb by David Tenenbaum of The Why Files, a Web magazine of the National Science Foundation December 9, 2010.

CBS news interview of Ira Kalb on the Kardashian Kard by Melissa Maynarich of CBS NewsNovember 29, 2010

NBC news interview of Ira Kalb on Holiday Shopping by Angie Crouch of KNBC NewsNovember 19, 2010.

City (Burbank) Still Working on its Image interview of Ira Kalb by Gretchien Meier of LA Times and Burbank LeaderNovember 16, 2010.

Politics of Justin Bieber interview of Ira Kalb by Jack Hannah for CNN's Headline NewsSeptember 14, 2010 and aired on September 16, 2010.

Celebrities getting into trouble using Twitter interview of Ira Kalb by Matthew Carrey for CNN's Headline NewsAugust 30, 2010 and aired on September 10, 2010. Here is the You Tube link.

Toyota Presses On, Reconnecting With Customers radio interview of Ira Kalb by Anthony Brooks for the Morning Edition Show of National Public RadioAugust 20, 2010.

Toyota Presses On, Reconnecting With Customers transcript of interview of Ira Kalb by Anthony Brooks for the Morning Edition Show of National Public RadioAugust 20, 2010.

The Art of the Tweet by Ira Kalb for Politics & Society • August 20, 2010.

How crisis PR hasn't kept up with the turbulent times interview of Ira Kalb by Matthew Dabord for the Washington Post • July 25, 2010.

Crisis in crisis PR interview of Ira Kalb by Matthew Dabord for The Big Money•Slate July 20, 2010.

Spinmeisters sound off on Apple's communications breakdown interview of Ira Kalb by Erica Ogg for CNET News July 14, 2010.

When it comes to catching crooks, it's all in the name interview of Ira Kalb by Catherine E. Shoichet, for CNN.com July 15, 2010.

CBS interview of Ira Kalb by Rachel Kim on Nike Tiger Woods Ad for the Masters, April 8, 2010.

NBC interview of Ira Kalb for News story by Patrick Healy on LACI at USC, February 5, 2009.

Tiger Woods and the Lesson of How Not to Manage an Image Crisis” by Ira Kalb for the Huffington Post March 18, 2010.

Tiger Should Get Edgier With His Endorsements” by Ira Kalb for AOL News April 8, 2010.

“Shiny gadget, icky Name: iPad jokes fly on the Web” interview of Ira Kalb by Brooke Donald for ABC News January 28, 2010.

“Apple: le buzz et l'argent du buzz” interview of Ira Kalb by Laureen Ortiz for Libération, January 25, 2010.

“How to succeed at marketing the iPad” interview of Ira Kalb by Erica Ogg for CNET News February 8, 2010.

“Un petit iPad pour l'homme” interview of Ira Kalb by Laureen Ortiz for Libération, April 5, 2010.

Positioning in the Music Business interview of Ira Kalb by Bobby Borg author of How to Market Your Music and Create a Buzz, March 12, 2010.

MTV and TV Network Branding interview of Ira Kalb (see page 2) by Scott Collins for the LA Times February 9, 2010.

“The Oprah Effect” interview of Ira Kalb by Sue Doyle for Daily News September 18, 2009.

Market Segmentation in the Music Business interview of Ira Kalb by Bobby Borg author of How to Market Your Music and Create a Buzz, February 17, 2010.

Competitive Analysis in the Music Business interview of Ira Kalb by Bobby Borg author of Musician's Handbook, February 26, 2010.

SWOT Analysis in the Music Business interview of Ira Kalb by Bobby Borg author of How to Market Your Music and Create a Buzz, February 26, 2010.

Real-World Project Leads to Career Opportunity for Second-year MBAs interview of Ira Kalb by Anne Bergman for Marshall School of Business USC Web site, March 5, 2010.

As times change, downtowns... wrestle with identity interview of Ira Kalb by Daniel Tedford for San Gabriel Valley News, December 20, 2009.

Covina becomes latest city to promote 'shop local' campaign interview of Ira Kalb by Amanda Baumfeld for San Gabriel Valley News, December 13, 2009.

Brand Lock and Key article written by Ira S. Kalb for Sales and Service Excellence Magazine, March, 2006.

IBM Fellow Donald Eigler working on the future by Ira Kalb for IBM Developer Works Web site, November, 2002.

Wireless Europe Part 1 by Ira Kalb for IBM Developer Works Web site, May, 2001.

Wireless Europe Part 2 by Ira Kalb for IBM Developer Works Web site, May, 2001.

Goldman Sachs — the High Cost of Marketing Ignorance by Ira Kalb, April, 2010.

Color It Confusing by Ira S. Kalb for the Imaging Technology Section of Millimeter Magazine, August, 1987.

On the Road to Accurate Registration by Ira S. Kalb for Film & Video Magazine, April, 1986.

Achieving Greater Success in Marketing High Technology by Ira S. Kalb for Quisic.com, September, 2000.

IBM PC versus Rainbow by Ira S. Kalb for Hardcopy Magazine, November, 1983.

 

Contact Us Return to Lobby

Copyright © 2017 Kalb & Associates. All rights reserved.