Ira S. Kalb
helping clients to be more successful since 1972

After graduating with honors from UCLA's Graduate School of Management, Ira S. Kalb has excelled in both line management and staff positions for companies around the world. In 1986, he established his own consulting and training firm called Kalb & Associates. In 1988, Ira created K&A Press, a publishing company that publishes the books and tools authored by Kalb & Associates consultants. In the mid 1990's, Ira established Out-of-this-World Marketing to create marketing communications that more effectively sell client goods and services.



Ira S. Kalb, CEO


Most Recent Professional Experience

Kalb & Associates Santa Monica, CA and Los Angeles, CA
January, 1986 to Present.
President of consulting and training firm that specializes in marketing, sales, management, and business systems consulting and training.

COMPAL, Inc. Beverly Hills, CA
November, 1977 to December, 1985.
President of business computer systems and software company, 25% owned by Xerox, from October 1982 through December 1985 with primary duties that included: running the company, marketing and sales. Vice President of Marketing from November, 1977 to October, 1982 with primary responsibilities for all phases of marketing and selling computer systems and software. Accomplishments: Increased sales and profits 300%.

Andersen Consulting (now Accenture) and Laventhol & Horwath Los Angeles, CA
Sept, 1974 to Nov,1977.
Senior/Supervising Senior Consultant with primary duties that included: marketing, supervising and performing systems consulting engagements for Fortune 1000 as well as smaller clients.

News Media Interviews and Publications

News Media Interviews
Ira S. Kalb has been extensively interviewed in the news media for his marketing and business expertise with over 779 media appearances and articles published.

Magazine and e-Publications
Over 477 articles published and regularly writes articles for Business Insider, Huffington Post, CBS Money Watch, and other prestigious business publications.

Social Selling Index: Top 4%

Creating Your Own Marketing Makes Good $ and Sense
The DNA of Marketing
e-Marketing: What Went Wrong. How to do it Right
Fundamentals of High-Technology Marketing
High-tech Marketing: A Practical Approach
Marketing Your Legal Services
Nuts and Bolts Marketing
Selling High-tech Products and Services
Structuring Your Business for Success
A Systematic Approach to Professional Selling
Zero-Budget Marketing

University Courses Taught

USC Marshall School of Business
Advertising & Promotion Management
Advertising & Promotion Strategy
Brand Strategy
Consumer Behavior
Direct Marketing
Marketing Fundamentals
Marketing Management
Sales Force Management

at USC Golden Apple Teaching Award 2009, 2011, 2014 Alpha Lambda Delta Award for exemplary performance in 2010 Gamma Sigma Alpha Marketing Professor of the year 2008 and 2009 Delta Sigma Pi Award in Marketing 2008 and 2009.

Rate My Professor at USC

UCLA Anderson Graduate School of Management
GAP Program

UCLA Extension
Advanced Marketing
Advertising Principles and Policies
Building a World-Class Organization for Traditional and E-Commerce
Competing with Free™
Consumer Behavior
Creating Marketing & Advertising that Sells
Fundamentals of Business Administration and Management
High-Technology Marketing
High-Technolgy Marketing and Program Development: What Technical Managers Need to Know
Marketing Principles and Practices
Marketing Survival Kit for the Successful Technical Manager
Marketing Your Legal Services
Managing Your Growing Business
Sales Promotion
Selling High-tech Products
Structuring Your Business for Success
Zero-Budget Marketing
Awards at UCLA
Highly-rated Instructor Award numerous times over a 27-year period.

Cal State University at Northridge
Marketing Management
Management & Organization Behavior
International Management
Foundations of the American Enterprise

Pepperdine University
Marketing Management

Copenhagen Business School
Business Development
Services Marketing
Zero-Budget Marketing

Helsinki School of Economics and Business (Now Aalto University)
High-Technology Marketing
Marketing Management
Marketing Telecommunications Technology
Personal Selling

Formal Education

MBA June, 1972;
Concentration: Marketing and Management;
Overall GPA: 3.9/4.0.

UC Berkeley, UCLA
BS, Engineering, June, 1970;
Major: Bio-Engineering Systems;
Minors: Economics and Music;
Overall GPA: 3.22/4.0;
GPA in Major: 3.5/4.0.

Royal College of Art, London
Drawing and Painting, July, 1988

Unique Inventions Proven in the Marketplace

Belief System Filters Model™
Building Better Brands Model™
Building Block Marketing Model™
Business Plan Builder™
Buyer Persuasion Model™
Consumer Decision Making Model™
Consumer Decision Roles Model™
Corporate Image Creation, Maintenance, and Enhancement System (tm)
Distribution Structure Model™
External Influences Model™
FAB Table Tangibility Model™
Internal Influences Model™
Internet Marketing Model™
Internet Revenue Model™
Lock and Key Positioning (Branding)™
Market Plan Builder™
Moving Buying Window™
Objection Identifying and Handling Procedure™
Pricing Strategy Model™
Product Design Model™
Professional Selling System (PSS)™
Relationship Building Model™
Reverse Funnel Customer Service Model™
Rowboat Organization Model™
Sales Booster™ Sales System
Sales Presenter™ Proven Presentation Model™
Universal Business Structure (UBS)™
Universal Marketing Structure (UMS)™
Universal Sales Structure (USS)™
Universal Web Structure (UWS)™

Honors • Awards

Knighted by the Finnish Government as Knight 1st Class of the Order of the Lion of Finland
Golden Apple Teaching Award at Marshall School of Business USC 2015/2016

Golden Apple Teaching Award at Marshall School of Business USC 2013/2014
Golden Apple Teaching Award at Marshall School of Business USC 2010/2011
Golden Apple Teaching Award at Marshall School of Business USC 2008/2009
Alpha Lambda Delta Certificate of Appreciation 2010
Professor of the Year 2009 Gamma Sigma Alpha
Professor of the Year 2008 Gamma Sigma Alpha
Harvey Award for Best Response to an Ad in Science Magazine Europe, 1998
Silver Certificate of Honor Women's American ORT, 1984
American Marketing Association “Outstanding Marketing Student” Award UCLA, 1972
Elected to Beta Gamma Sigma National Business Honorary Fraternity UCLA, 1972
Cum Laude upon graduation from UCLA School of Engineering, 1970
Honors at Entrance to UC Berkeley, 1967
Bank of America Award in Music, 1966

Elections • Activities • Interests

Marshall School of Business Communications Committee USC 2010-Present
Faculty Advisor to LACI (Los Angeles Community Involvement) at USC 2006-2010
Marketing Advisor to the Southern California Business Film Festival at USC 2006-2010
Appointed Associate Director of the USC Marshall Center for Global Innovation 2008-2009
Elected President of UCLA Graduate School of Management Students Association 1971-1972
Elected President Southern California Chapter of the American Marketing Association 1995-1996
Board of Directors, Enkeboll
Board of Directors, Jazz Bakery
Board of Advisors, All-Screen Digital
Board of Advisors, e-Predict
Founder and CEO of AIME, Association of International Marketing Executives
UCLA Jazz Ensemble, Concert Band, and Marching Band
Hobbies: Physical Fitness, Music, and Art
Helping people that are in need

Return to top Contact Us Return to Lobby

Copyright © 2019 Kalb & Associates. All rights reserved.