Our consultants are often interviewed by, or write articles that are published in, the news media. The following are links to some of the most recent articles and stories.

Why Do Advertisers Keep Churing Out Bad Ads article by Ira Kalb in Business Insider • May 15, 2013.

Harnessing The Power of Three article by Ira Kalb in Business Insider • May 4, 2013.

The Teen ‘Hauling Craze’ Is The Best Free Advertising That Brands Can Ask For article by Ira Kalb in Business Insider • May 1, 2013.

Wouldn't It Be Smarter For ISPs And Cable Companies To Take Good Care Of Their Customers In The First Place? article by Ira Kalb in Business Insider • April 10, 2013.

Name That Venue And Make Billions Of Brand Impressions article by Ira Kalb in Business Insider • April 6, 2013.

Tiger Woods: A Tale Of Two Images article by Ira Kalb in Business Insider • April 4, 2013.

Branding Political Disasters Rather Than Solutions article by Ira Kalb in Business Insider • March 23, 2013.

The Lost Art Of Marketing Technology: Underpromise And Overdeliver article by Ira Kalb in Business Insider • March 19, 2013.

Rebranding Radio Interview of Ira Kalb by Stacey Smith for Marketplace • March 18, 2013.

Branding Science To Save Us All article by Ira Kalb in Business Insider • March 16, 2013.

What Advertisers Can Learn From The March Madness Marketing Campaign article by Ira Kalb in Business Insider • March 11, 2013.

Alaska Airlines Outperforms The Airline Industry With More Effective Marketing article by Ira Kalb in Business Insider • March 7, 2013.

Academy AwardsErst der Oscar, dann die Millionen Interview of Ira Kalb for Handelsblatt • February 27, 2013.

Holiday Shopping Interview of Ira S. Kalb by Xinhua News Agency for CNC World TV • February 27, 2013.

Despite What You Believe, Celebrities+Sex Doesn't Sell article by Ira Kalb in Huffington Post • February 27, 2013.

Is Nike's Hero Athlete Strategy in Jeopardy? article by Ira Kalb in Business Insider • February 23, 2013.

Sexy Celebrity Ads Are The Worst Thing Companies Can Do For Their Sales article by Ira Kalb in Business Insider • February 18, 2013.

Hearts on fire: Chocolate, conversation candies dominate Valentine's Day sales Interview of Ira Kalb by Hayley Fox of KPCC 89.3 • February 11, 2013.

Oscarnomics 2013: How Much Is Oscar Really Worth? article by Ira Kalb in Business Insider • February 9, 2013.

Super Bowl Commercials: Are They Worth It? Interview of Ira Kalb by John Tantillo of BrandTalk on radio station WVOX • February 7, 2013.

If You Think Super Bowl Ads Are Worth The Money, Think Again article by Ira Kalb in Business Insider • February 3, 2013.

Here's How Hijacked Media Can Ruin Your Food And Beverage Business article by Ira Kalb in Business Insider • January 29, 2013.

Why Should Anyone Trust What Time-Warner Says In Its New Ads? article by Ira Kalb in Business Insider • January 21, 2013.

Dunkin' Donuts plans to open 170 stores in Southern California Interview of Ira Kalb by Wendy Lee of KPCC • January 16, 2013.

Is The Dreamliner Turning Into A Brand Nightmare? article by Ira Kalb in Business Insider • January 16, 2013.

CBS Early Show with Charlie Rose regarding Coca Cola Ad on Obesity Interview of Ira Kalb by John Blacstone of CBS News • January 15, 2013.

Does Apple's Stock Price Decline Mean It Is Charismatically Challenged? article by Ira Kalb in Business Insider • January 11, 2013.

Bad Behavior Keeps The Kardashian Brand Alive, Well, and Prosperous article by Ira Kalb in Business Insider • December 31, 2012.

Consumer Confidence Is Plunging Off The Cliff article by Ira Kalb in Business Insider • December 30, 2012.

Toyota Paying Billions Because Of Marketing Failures article by Ira Kalb in Business Insider • December 27, 2012.

ABC Holiday Shopping Interview of Ira Kalb by Jovana Lara of ABC News • December 19, 2012.

Outrage From Another Logo Change article by Ira Kalb in Business Insider • December 11, 2012.

Paying $7 To $50 For A Cup Of Coffee Is Just Crazy article by Ira Kalb in Business Insider • December 9, 2012.

Airbus Boeing Ad War Is Just Plane Stupid article by Ira Kalb in Business Insider • December 1, 2012.

Something New in the Air: New Artists Featured on Coke's Holiday Song Interview of Ira Kalb by Laura Randall of Coca Cola • November 30, 2012.

NBC Holiday Shopping Interview of Ira Kalb by Janet Kwak of NBC News • November 24, 2012.

More Branded Holiday Shopping Days To Boost Sales article by Ira Kalb in Business Insider • November 24, 2012.

World's Biggest Thermometer in Baker is busted interview of Ira Kalb by Wendy Lee of KPCC • November 22, 2012.

HP: From Healthy Profits To Help Please! article by Ira Kalb in Business Insider • November 21, 2012.

Obama Successfully Repositioned Romney And Won article by Ira Kalb in Business Insider • November 8, 2012.

What Marketers Should Do During Natural Disasters article by Ira Kalb in Business Insider • November 5, 2012.

Lance Armstrong Can Still Rehabilitate His Image article by Ira Kalb in Business Insider • October 22, 2012.

Better Marketing Gives Obama The Win In The Second Debate article by Ira Kalb in Business Insider • October 18, 2012.

The Marketing Psychology Behind Mitt Romney's Crushing Debate Victory article by Ira Kalb in Business Insider • October 5, 2012.

He's Back: Can Schwarzenegger Repair His Damaged Image article by Ira Kalb in Business Insider • October 3, 2012.

These Anti-iPhone Ads Actually Sell More Apple Products Than Samsung Smartphones article by Ira Kalb in Business Insider • September 20, 2012.

Neil Armstrong And The Power Of Being First article by Ira Kalb in Business Insider • August 27, 2012.

Celebridades se venden al mejor postor interview of Ira Kalb by Martha Sarabia of La Opinion • August 21, 2012.

Sales Cycle interview of Ira Kalb by Bobby Borg • August 20, 2012.

7 Reasons Why JC Penney's Q2 Earnings Were Another Huge Disaster article by Ira Kalb in Business Insider • August 13, 2012.

Chick-Fil-A's Brand Index Score Is Plummeting article by Ira Kalb in Business Insider • August 6, 2012.

If the Name Gets in the Way, Change It interview of Ira Kalb by Nicole LaPorte of the New York Times • August 4, 2012.

Chick-Fil-A feels the controversy and the love interview of Ira Kalb by Larry Mantle KPCC Radio • August 2, 2012.

Chick-Fil-A Disaster or PR Bonanza interview of Ira Kalb by Maggie McKay KFWB/KNX Radio • August 1, 2012.

When A Cover-Up Causes More Damage article by Ira Kalb published in Business Insider • July 23, 2012.

Here's How Banks Completely Shattered Everyone's Trust article by Ira Kalb published in Business Insider • July 16, 2012.

Microsoft Should Know That Every Time A Company Declares War On Apple It Fails article by Ira Kalb published in Business Insider • July 12, 2012.

13 flat-out offensive product blunders interview of Ira Kalb by Michael Brush of MSN Money • July 10, 2012.

Targeting the Hispanic Market in Los Angeles interview of Ira Kalb by Isaias Alvarado of La Opinion • July 10, 2012.

Both Presidential Campaigns Are Relying On This Little-Understood Branding Strategy article by Ira Kalb published in Business Insider • July 2, 2012.

Apple's Success Wasn't Just About Platform Control, Design, Or Management article by Ira Kalb published in Business Insider • June 28, 2012.

Sex In Advertising Money 101 Show with Bob McCormick Segment 1 interview of Ira Kalb by Bob McCormick of KFWB/KNX Radio • June 25, 2012.

Sex In Advertising Money 101 Show with Bob McCormick Segment 2 interview of Ira Kalb by Bob McCormick of KFWB/KNX Radio • June 25, 2012.

Charlie Sheen's ‘Anger Management’ Commanded The Highest Ad Rates FX Has Ever Seen article by Ira Kalb published in Business Insider • June 20, 2012.

LGBT groups, with key assist from Nike, set course for opening sports to all interview of Ira Kalb by Allan Brettman of the Oregonian • June 19, 2012.

STUDY: Foreign Brands Are More Attractive Than Well-Known Domestic Brands article by Ira Kalb published in Business Insider • June 18, 2012.

How Not To Name A Company: Sara Lee Becomes Hillshire Brands article by Ira Kalb published in Business Insider • June 6, 2012.

Why RIM And Other Mobile Giants Are Now Failing article by Ira Kalb published in Business Insider • June 4, 2012.

Here's Where Everything At Hewlett-Packard Started To Go Wrong article by Ira Kalb published in Business Insider • May 27, 2012.

Have You Been Targeting The Wrong Audience? article by Ira Kalb published in Business Insider • May 25, 2012.

Facebook's IPO Is Bound To Be A Mess, It's A Young Company article by Ira Kalb published in Business Insider • May 24, 2012.

JCPenney's Entire Rebranding Was Way Off article by Ira Kalb published in Business Insider • May 16, 2012.

Yahoo, JP Morgan, and Best Buy Are Examples Of What Goes Wrong When Companies Self-Regulate article by Ira Kalb published in Business Insider • May 16, 2012.

McDonald's recruits bloggers to super-size its allure interview of Ira Kalb by Mark Harris of The Sunday Times of London, UK• May 6, 2012.

What's The Real End Game For Amazon And Its ‘Gang of Four’ Rivals article by Ira Kalb published in Business Insider • April 30, 2012.

Here's How Companies Brand Horrible Ingredients To Make Them Seem Healthy article by Ira Kalb published in Business Insider • April 26, 2012.

Brand Yourself Before Others Brand You article by Ira Kalb published in Business Insider • April 18, 2012.

U.S. Government: Sue Apple, Waste Taxpayer Money, And Harm A Great Company article by Ira Kalb published in Business Insider • April 18, 2012.

Do You Think Sex Sells? Think Again. article by Ira Kalb published in Business Insider • April 15, 2012.

Businesses primed for Titanic memorials interview of Ira Kalb by Karen Dybis for the Detroit News • April 14, 2012.

The Indisputable Power Brand X article by Ira Kalb published in Business Insider • April 6, 2012.

RIM Disappoints Again Because It Continues To Be Product Driven article by Ira Kalb published in Business Insider • March 30, 2012.

Wherefore art thou ‘iPad’? interview of Ira Kalb by Michelle Maltais of the Los Angeles Times • March 28, 2012.

Gas Prices Guest Expert on Patriot Lemonade Radio Program • March 24, 2012.

Now We've Had Some Time To Think About Kraft's Name Change, We Still Think It's Awful article by Ira Kalb published in Business Insider • March 28, 2012.

The NCAA's Marketing of March Madness Is A Slam Dunk article by Ira Kalb published in Business Insider • March 10, 2012.

The Only Reason Gas Is $5-A-Gallon Is Oil Companies Have Convinced Us Prices Are Out Of Their Control article by Ira Kalb published in Business Insider • March 4, 2012.

How News Corp Should Have Handled The Scandal article by Ira Kalb published in Business Insider • February 29, 2012.

Why Taco Bell's New Slogan Is Just Awful article by Ira Kalb published in Business Insider • February 24, 2012.

How Whitney Houston's Death Brought Her Brand To Life article by Ira Kalb published in Business Insider • February 21, 2012.

Businesses see fruits of Buy Local Campaign interview of Ira Kalb by Ashley Archibald of the Santa Monica Daily Press • February 20, 2012.

Jeremy Lin Is A Marketing Dream article by Ira Kalb published in Business Insider • February 17, 2012.

Steve Jobs: Not The Only One That Created Reality Distortion Fields article by Ira Kalb published in Business Insider • February 15, 2012.

This Year's Super Bowl Ads Were Not Worth The Money article by Ira Kalb published in Business Insider • February 13, 2012.

Super Bowl Ads 2012 interview of Ira Kalb by news anchors of Fox 11 News 11PM • February 5, 2012.

Super Bowl Ads 2012 interview of Ira Kalb by news anchors of Fox 11 News 10PM • February 5, 2012.

Here's Why Facebook Works For Advertisers article by Ira Kalb published in Business Insider • February 3, 2012.

Facebook First Public Offering interview of Ira Kalb by Elex Michaelson KABC-7 Eyewitness News • February 1, 2012.

Oscarnomics interview of Ira Kalb published on Marshall School of Business page on Facebook • January 31, 2012.

Here's What Google Needs To Do To Calm Millions of Customers article by Ira Kalb published in Business Insider • January 30, 2012.

Oscarnomics 2012: How The Academy Awards Make Money For Hollywood article by Ira Kalb published in Business Insider • January 25, 2012.

Customers Might Like Your Ad, But It Doesn't Mean They'll Buy Anything article by Ira Kalb published in Business Insider • January 23, 2012.

Here's What Happens When You Don't Listen To Your Customers' Complaints article by Ira Kalb published in Business Insider • January 19, 2012.

How Memorable Mascots Can Make You More Money article by Ira Kalb published in Business Insider • January 15, 2012.

If You Think Celebrities Sell, You're Wrong article by Ira Kalb published in Business Insider • January 9, 2012.

The Big Problem at Yahoo? Marketing article by Ira Kalb published in Business Insider • January 6, 2012.

Here's Why Sears Is Struggling article by Ira Kalb published in Business Insider • January 3, 2012.

Verizon: Can You Hear Us Now? article by Ira Kalb published in Business Insider • December 31, 2011.

How Nike Just Does It Again and Again article by Ira Kalb published in Business Insider • December 27, 2011.

How Much Longer Can The Kardashian Brand Survive? article by Ira Kalb published in Business Insider • December 22, 2011.

Banks Should Realize They Have a Marketing Problem article by Ira Kalb published in Business Insider • December 19, 2011.

Corona: City hopes rockin' motto helps business interview of Ira Kalb by Leslie Parrilla of Press-Enterprise • December 14, 2011.

The Tragedy of RIM and Nokia is That They Are Product-Driven Rather than Market-Driven article by Ira Kalb published in Business Insider • December 12, 2011.

Branding of Holiday Shopping Days - It's Gangbusters! article by Ira Kalb published in Business Insider • December 2, 2011.

GM to Offer Battery Buy-Back Program interview of Ira Kalb by Madeline Segura ATV News • December 1, 2011.

Should schools, cities and landmarks be selling ad space? interview of Ira Kalb by Patt Morrison KPCC Radio • December 1, 2011.

Is Green Energy Finally Turning the Corner? article by Ira Kalb published in Business Insider • November 29, 2011.

Black Friday interview of Ira Kalb by Jesse Gary NBC News • November 25, 2011.

Netflix drops plan to separate DVD-by-mail from online streaming interview of Ira Kalb by Dawn C. Chmielewski published in the Los Angeles Times • October 10, 2011.

A mágica da Apple: para além das funcionalidades, um estilo de vida interview of Ira Kalb by Denyse Godoy published in Brazil's largest newspaper Foha de S.Paulo • October 9, 2011.

What Have You Done to Create Your Personal Brand? article by Ira Kalb published in Business and Marketing • August 25, 2011.

Changes at Carl's Jr. starting to pay off interview of Ira Kalb by Sharon Bernstein published in the Los Angeles Times • June 30, 2011.

Is It Really Necessary to “Brand” Yourself article by Ira Kalb published on BNET June 28, 2011.

How Customer Complaints Can Improve Business article by Ira Kalb published on BNET June 23, 2011.

How to Compete Against the Big Guys article by Ira Kalb published on BNET June 21, 2011.

Apple's Secret Sales Tricks Leaked interview of Ira Kalb by Taylor Friedman of SF Weekly • June 16, 2011.

Has Jack in the Box Lost Brand Focus article by Ira Kalb published on BNET June 16, 2011.

Steve Jobs and Apple: Their Real Strategy for Introducing New Products is Underpromise and Overdeliver article by Ira Kalb published on BNET June 14, 2011.

When to Include or Exclude the Company in the Product Brand article by Ira Kalb published in Business and Marketing • June 3- 16, 2011.

Why Bank of America Should Take Our Name Off Its Bank article by Ira Kalb published on BNET June 9, 2011.

Steve Jobs: The Power of His Brand Helps Apple Again article by Ira Kalb published on BNET June 6, 2011.

Microsoft and Steve Ballmer: How to Reverse Their Image Decline article by Ira Kalb published on BNET June 2, 2011.

Are You Targeting the Wrong Audience? article by Ira Kalb published on BNET May 31, 2011.

Jack in the Box isn't springing back from downturn interview of Ira Kalb by Sharon Bernstein published in the Los Angeles Times • May 28, 2011.

RIM's Playbook Campaign: Why You Shouldn't Disparage Competitors article by Ira Kalb published on BNET May 26, 2011.

Schwarzenegger: Has the Teflon Coating Worn Off? article by Ira Kalb published on BNET May 24, 2011.

Nokia Layoffs: The Result of Weak Marketing article by Ira Kalb published on BNET May 19, 2011.

Hollywood Marketing Tips BNET Skype broadcast May 17, 2011.

How to Improve a Damaged Image article by Ira Kalb published on BNET May 17, 2011.

Kardashians: Will the Appearance of Doing Just About Anything for Money Harm their Brand? article by Ira Kalb published on BNET May 12, 2011.

Marketing Tips from Big Oil article by Ira Kalb published on BNET May 10, 2011.

How Killing Osama Affects America the Brand article by Ira Kalb published on BNET May 4, 2011.

BP Gets More Opportunities to Repair its Damaged Image article by Ira Kalb published on BNET May 3, 2011.

The Greatest Movie Ever Sold: More Lies about Marketing article by Ira Kalb published on BNET April 28, 2011.

Royalnomics: How William and Kate's Wedding Is Worth $1Billion article by Ira Kalb published on BNET April 26, 2011.

BP's PR Bonanza article by Ira Kalb published on BNET April 20, 2011.

Google's Use of Beta Has to Stop article by Ira Kalb published on BNET April 19, 2011.

What's Ailing Wal-Mart and How to Fix It article by Ira Kalb published on BNET April 13, 2011.

Why Facebook's Mark Zukerberg Won Against the Winklevoss Twins article by Ira Kalb published on BNET April 12, 2011.

Southwest's Reputation: Will Hole in Planes Leave Lasting Damage? article by Ira Kalb published on BNET April 12, 2011.

Billionaire Image Clash: Bill Gates vs. Paul Allen article by Ira Kalb published on BNET April 7, 2011.

Marketing Lessons from the NCAA's March Madness article by Ira Kalb published on BNET April 5, 2011.

Wal-Mart vs. 1.5 Million Women: Can the Company's Reputation by Saved? article by Ira Kalb published on BNET March 30, 2011.

GE: When “Spinning” Digs a Deeper PR Hole article by Ira Kalb published on BNET March 30, 2011.

Why the ATT/T-Mobile Deal Is Good for Consumers article by Ira Kalb published on BNET March 22, 2011.

Charlie Sheen: A Crazy Marketing Plan that is Working article by Ira Kalb published on BNET March 22, 2011.

Why Every Company Needs Its Own Gecko article by Ira Kalb published on BNET March 22, 2011.

How Steve Jobs Turned the iPad 2 “Cover” into a Hot Item article by Ira Kalb published on BNET March 17, 2011.

GE's Damaged Image in Japanese Nuclear Crisis article by Ira Kalb published on BNET March 16, 2011.

Anti-Product Marketing Is Just Nonsense article by Ira Kalb published on BNET March 15, 2011.

How Do You Know if Your Social Media Marketing is Working? article by Ira Kalb published on BNET March 14, 2011.

Birding is exactly what it used to be interview of Ira Kalb by Adriene Hill of NPR Marketplace • March 14, 2011.

Still Don't “Get” Twitter? It's Time to Try article by Ira Kalb published on BNET March 9, 2011.

7 Steps to a Successful Marketing Pitch article by Ira Kalb published on BNET March 8, 2011.

NBC news interview of Ira Kalb on Rising Gas prices by Beverly White of KNBC News • March 7, 2011.

How Steve Jobs Became a Master Brander article by Ira Kalb published on BNET March 3, 2011.

C'mon Charlie this Meltdown Smells of a Marketing Plan article by Ira Kalb published on BNET March 2, 2011.

Does Your Company's Logo Belong on the Product? article by Ira Kalb published on BNET March 2, 2011.

Oscar-nomics: How Much is That Statue Really Worth? article by Ira Kalb published on BNET March 1, 2011.

Decoding The Branding Puzzle article by Ira Kalb published in Business and Marketing • February 25 - March 10, 2011.

Time to Change The Logo? Not So Fast article by Ira Kalb published on BNET February 24, 2011.

What Middle-Aged Marketers can learn from Lady Gaga and Justin Bieber article by Ira Kalb published on BNET February 16, 2011.

Taco Bell's “Meat-less” Defense: A Lesson in What Not to Do article by Ira Kalb published on BNET February 15, 2011.

Can job creation save the oil industry's reputation? recorded interview of Ira Kalb by Adriene Hill of NPR Marketplace • January 10, 2011.

LA Tourism Bounces Back recorded interview of Ira Kalb by Tony Guinyard of NBC News • January 7, 2011.

Starbucks logo change recorded interview of Ira Kalb by Kate Cagel of CBS News on Starbucks new logo • January 6, 2011.

The Science of Spending interview of Ira Kalb by David Tenenbaum of The Why Files, a Web magazine of the National Science Foundation • December 9, 2010.

CBS news interview of Ira Kalb on the Kardashian Kard by Melissa Maynarich of CBS News • November 29, 2010

NBC news interview of Ira Kalb on Holiday Shopping by Angie Crouch of KNBC News • November 19, 2010.

City (Burbank) Still Working on its Image interview of Ira Kalb by Gretchien Meier of LA Times and Burbank Leader • November 16, 2010.

Politics of Justin Bieber interview of Ira Kalb by Jack Hannah for CNN's Headline News • September 14, 2010 and aired on September 16, 2010.

Celebrities getting into trouble using Twitter interview of Ira Kalb by Matthew Carrey for CNN's Headline News • August 30, 2010 and aired on September 10, 2010. Here is the You Tube link.

Toyota Presses On, Reconnecting With Customers radio interview of Ira Kalb by Anthony Brooks for the Morning Edition Show of National Public Radio • August 20, 2010.

Toyota Presses On, Reconnecting With Customers transcript of interview of Ira Kalb by Anthony Brooks for the Morning Edition Show of National Public Radio • August 20, 2010.

The Art of the Tweet by Ira Kalb for Politics & Society • August 20, 2010.

How crisis PR hasn't kept up with the turbulent times interview of Ira Kalb by Matthew Dabord for the Washington Post • July 25, 2010.

Crisis in crisis PR interview of Ira Kalb by Matthew Dabord for The Big Money•Slate July 20, 2010.

Spinmeisters sound off on Apple's communications breakdown interview of Ira Kalb by Erica Ogg for CNET News July 14, 2010.

When it comes to catching crooks, it's all in the name interview of Ira Kalb by Catherine E. Shoichet, for CNN.com July 15, 2010.

CBS interview of Ira Kalb by Rachel Kim on Nike Tiger Woods Ad for the Masters, April 8, 2010.

NBC interview of Ira Kalb for News story by Patrick Healy on LACI at USC, February 5, 2009.

“Tiger Woods and the Lesson of How Not to Manage an Image Crisis” by Ira Kalb for the Huffington Post March 18, 2010.

“Tiger Should Get Edgier With His Endorsements” by Ira Kalb for AOL News April 8, 2010.

“Shiny gadget, icky Name: iPad jokes fly on the Web” interview of Ira Kalb by Brooke Donald for ABC News January 28, 2010.

“Apple: le buzz et l'argent du buzz” interview of Ira Kalb by Laureen Ortiz for Libération, January 25, 2010.

“How to succeed at marketing the iPad” interview of Ira Kalb by Erica Ogg for CNET News February 8, 2010.

“Un petit iPad pour l'homme” interview of Ira Kalb by Laureen Ortiz for Libération, April 5, 2010.

Positioning in the Music Business interview of Ira Kalb by Bobby Borg author of How to Market Your Music and Create a Buzz, March 12, 2010.

MTV and TV Network Branding interview of Ira Kalb (see page 2) by Scott Collins for the LA Times February 9, 2010.

“The Oprah Effect” interview of Ira Kalb by Sue Doyle for Daily News September 18, 2009.

Market Segmentation in the Music Business interview of Ira Kalb by Bobby Borg author of How to Market Your Music and Create a Buzz, February 17, 2010.

Competitive Analysis in the Music Business interview of Ira Kalb by Bobby Borg author of Musician's Handbook, February 26, 2010.

SWOT Analysis in the Music Business interview of Ira Kalb by Bobby Borg author of How to Market Your Music and Create a Buzz, February 26, 2010.

Real-World Project Leads to Career Opportunity for Second-year MBAs interview of Ira Kalb by Anne Bergman for Marshall School of Business USC Web site, March 5, 2010.

As times change, downtowns... wrestle with identity interview of Ira Kalb by Daniel Tedford for San Gabriel Valley News, December 20, 2009.

Covina becomes latest city to promote 'shop local' campaign interview of Ira Kalb by Amanda Baumfeld for San Gabriel Valley News, December 13, 2009.

Brand Lock and Key article written by Ira S. Kalb for Sales and Service Excellence Magazine, March, 2006.

IBM Fellow Donald Eigler working on the future by Ira Kalb for IBM Developer Works Web site, November, 2002.

Wireless Europe Part 1 by Ira Kalb for IBM Developer Works Web site, May, 2001.

Wireless Europe Part 2 by Ira Kalb for IBM Developer Works Web site, May, 2001.

Goldman Sachs — the High Cost of Marketing Ignorance by Ira Kalb, April, 2010.

Color It Confusing by Ira S. Kalb for the Imaging Technology Section of Millimeter Magazine, August, 1987.

On the Road to Accurate Registration by Ira S. Kalb for Film & Video Magazine, April, 1986.

Achieving Greater Success in Marketing High Technology by Ira S. Kalb for Quisic.com, September, 2000.

IBM PC versus Rainbow by Ira S. Kalb for Hardcopy Magazine, November, 1983.

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