Technologies — largest independent reseller and installer
of accounting and business software in Colorado.
B. Houston, Executive Vice President and COO.
and Training in the areas of Zero-Budget Marketing, Business Development,
Brand identity, Marketing Information System, and implementation of these
on Investment: Total
client investment in Kalb & Associates fees = $8,125. As stated in
the letter below, the client realized $2 million in sales after one trade
show appearance and forecasts an anual boost in sales growth of up to
35% (from 15 to 20% up to 50%)
— all in a recessionary economy.
Ira S. Kalb
Kalb & Associates
2618 Montana Avenue, Suite #1
Santa Monica, CA 90403
Last October you visited our offices to provide our sales and marketing
staff training on zero-budget marketing concepts. While we expected to
learn some new concepts regarding successful and inexpensive marketing
techniques, we never anticipated the thorough training that we would receive.
And, while we thought we would just be fine-tuning our marketing approach,
we were given a real sales and marketing education. Concepts such as Marketing
Lead Cards, Sales Notebook contents, authoring professional articles,
corporate branding, successful lead generation, collecting intelligence
on the publications and Web sites that our market targets frequent, the
Features, Benefits, Advantages, Time & Money table, promotional effectiveness
reports, Hot lists, effective Web design and Marketing information forms
represent just a fraction of the concepts that were taught to us.
By using the concept of “benefits oriented marketing” rather
than an inward focus, we were able to design a marketing campaign which
culminated in the most successful trade show appearance in our company’s
history. From this annual trade show, we realized over $2,000,000 in sales!
We cannot thank you enough for the information and guidance you have given
us. It’s as if a light went on. Rather than projecting modest 15-20%
annual growth rates, we now believe that we can grow our company by more
than 50% annually.
Thank you again for everything. All of us at IronWare think that you ROCK!
IRONWARE TECHNOLOGIES, LLC
Executive Vice President and Chief Operating Officer
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