marketing communications division created a tri-fold brochure (and one
update) for the Finnish Consulate for the Western United States. These
brochures have received critical acclaim around the world (including
from the Conductor of the Los Angeles Philharmonic Orchestra, Esa-Pekka
Salonen) and have been translated into many languages.
Client: Finnish Consulate, Los Angeles — Representative of the Finnish Government in the Western United States.
Location: Los Angeles , California.
Key Contact: Maria Serenius, then Consul General of Finland and Nicola Lindertz, then Deputy Consul General.
Project Scope: Created a tri-fold brochure to position Finland as a high-technology country with which US technology firms and organizations should do business.
Return on Investment: The orginal brochure was created $4,000. An update version was created a two of years later for $1,250. This has turned out to be one of their most successful communications, and has since been translated into different languages for consulates around the world.
Date: April 24, 1998
Please find enclosed twenty copies of the brochure. We're very happy with the brochure and as I'm sure you've noticed, we keep quoting it whenever we have the opportunity!