a world leader in providing products for genetic and molecular biology
research and development, retained our consulting and training division
to train their marketing, sales, and business managers over a four-year
period. We also provided consulting and focus group services for both
their corporate and US headquarters, and our marketing communications
group created an ad for them that won a response award from Science
Magazine. During our engagement, their sales and profits steadily
climbed and their stock price quadrupled.
Client: Qiagen, Inc. — leading firm in the field of molecular biology that creates product for DNA, RNA and other molecular biology research and development.
Client Location: Dusseldorf, Germany and Valencia, California.
Key Contact: Joanne Crow, Former Director of Worldwide Marketing.
Project Scope: Consulting and Training in the areas of Marketing, Business Development, and Focus Group Market Research, and Developing an Ad that won an response award from Science Magazine.
Return on Investment: Total client investment in Kalb & Associates fees = $23,200 over two years. During that period, their sales and profits steadily climbed and their stock price more than quadrulpled.
09/04 2:19 PM
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